Recent posts
The Way of Excellence
Big news! We are thrilled to announce our new book: The Way of Excellence. We’ve been working on this project for the last decade. It is our most personal work yet. Researching and writing it changed our lives, and we think it will change yours too. The book began with some simple questions: What can you do to feel more alive, fulfilled, and satisfied in a crazy and chaotic world? What does it look like to commit to a path of genuine excellence, to combine your natural gifts and hard work to pursue your own version of greatness? How can you sustain it? Whether you are pushing your limits at th
Oct 16, 2025
How to ACTUALLY Make America Healthy Again
There is no denying American health is in trouble. Forty percent of us are obese . More than seventy percent are overweight . America ranks last among comparable countries in life expectancy . Our maternal and infant mortality rate is among the highest of developed nations. More Americans report deep loneliness than ever. These are but a few of many scary statistics we could cite. On the whole, Americans are not doing well. This isn’t new. America has been trending toward worsening health for years. Both of us (Brad and Steve) remember sitting in class in college two decades ago disc
Oct 9, 2025
A Letter to My Younger Self: On Regret, Resilience, and Dealing with the Messiness of Life
“Was it worth it?” “Would you do anything different?” “What advice would you give your younger self?” I get these questions a lot. And despite knowing that they are coming, I often struggle to give an answer on the spot. I could offer something trite and cliché, but these demand something deeper, essentially a glimpse into my soul and the essence of who I am as a person. Especially in my case. You see, these questions don’t just pop up out of nowhere. They are a result of my experience as a whistleblower in one of the largest doping and abuse scandals in modern sport. My new book, Win the In
Oct 2, 2025